-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic

-- Issues management -- Risk management -- Crisis management -- Public relations and ethics -- What's next

public relations planning and management -- Public relations programme research and evaluation

communication -- Stakeholder and reputation management -- Public relations and marketing -- Public relations and

-- Communication --Evaluation -- pt. 3. Strategy: Public Opinion and Persuasion -- Conflict Management: Dealing

assessment, this title is based on the premise that public relations (PR) is a management function, one

-- Public opinion -- Management -- Ethics -- The law -- Research -- Media relations/print & broadcast

-- Reputation management -- Crisis management : public relations centre stage -- Corporate social responsibility

Public relations -- Management.

; Organizational communications ; Rumor management ; Crisis communications -- The broader PR spectrum. Government

Department -- Retaining Outside Counsel -- Public Relations Starts with Top Management -- Staff Role -- Role

communication -- Public relations research and evaluation -- Audiences, stakeholders, publics -- Corporate image