Search Results for Marketing research.

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Principles of strategic communication

Holtzhausen, Derina Rhoda, author.

Format:

Books

Publication Date

2021

Excerpt:

Marketing.

Available: Copies:

Exploring public relations : global strategic communication

Tench, Ralph, author.

Format:

Books

Publication Date

2017

Excerpt:

affairs -- Pr in the world of finance -- Integrated marketing communications -- Sponsorship and public

Available: Copies:

Handbook of public relations

Skinner, J. C. (J. Chris)

Format:

Books

Publication Date

2013

Excerpt:

communication -- Stakeholder and reputation management -- Public relations and marketing -- Public relations and

Available: Copies:

The handbook of strategic public relations and integrated communications

Caywood, Clarke L., 1947-

Format:

Books

Publication Date

2012

Excerpt:

Communication in marketing.

Available: Copies:

The practice of public relations

Seitel, Fraser P.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=020313036&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2011

Excerpt:

relations -- Public relations writing -- Writing for the eye and ear -- Integrated marketing communications

Available: Copies:

Introducing public relations : theory and practice

Butterick, Keith.

Format:

Books

Publication Date

2011

Excerpt:

-house -- Public relations consultancies -- Strategy, research, measurement and evaluation -- Putting effective PR

Available: Copies:

Public relations disasters : talespin--inside stories and lessons learnt

McCusker, Gerry, 1962-

Table of contents http://catdir.loc.gov/catdir/toc/ecip065/2005036004.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005036004-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005036004-d.html

Format:

Books

Publication Date

2006 2005

Excerpt:

exposed -- Guerrilla marketing -- Naked ambition -- Healthcare PR 1 -- Open doors policy opens wounds

Available: Copies:

Effective public relations

Cutlip, Scott M.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0514/2005016701.html

Format:

Books

Publication Date

2006

Excerpt:

's Disadvantages -- Titles and Reporting Relationships -- Working with Other Departments -- Marketing -- Legal

Available: Copies:

Public relations : South African perspectives

Rensburg, Ronél S.

Format:

Books

Publication Date

2003

Excerpt:

organisation -- The performance dimensions of public relations: campaign planning and management -- Marketing

Available: Copies:

10.

The practice of public relations

Seitel, Fraser P.

Format:

Books

Publication Date

2001

Excerpt:

Opinion -- Ch. 4. Ethics -- Ch. 5. Research -- Ch. 6. The Law -- Ch. 7. Communication -- Ch. 8. Management

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