Research; Phase 2: Strategy; Phase 3: Tactics; Phase 4: Evaluative Research -- Effective Creativity.

coordinated with an organization's other management divisions. It provides a comprehensive survey of PR

function -- Public relations and the postmodern turn in organization theory -- Public relations knowledge

classroom, Smith walks readers through the critical steps for the formative research, strategic and tactical

public relationships -- Managing mutually beneficial relationships -- The value of research -- Elements