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1. 
Cover image for Becoming a public relations writer : a writing workbook for emerging and established media
Becoming a public relations writer : a writing workbook for emerging and established media
by 
Smith, Ronald D., 1948-
Format: 
Books
Publication Date 
2012
Excerpt: 
So Many Poor Releases? -- 9.Broadcast News Release -- Broadcast Writing Style -- Broadcast Lead
Available: Copies:
2. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg
Format: 
Books
Publication Date 
2011
Excerpt: 
? -- 13. How to create for your buyers -- An analysis of gobbledygook -- Poor writing: how did we get here
Available: Copies:
3. 
Cover image for Creativity in public relations
Creativity in public relations
by 
Green, Andy, 1958-
Format: 
Books
Publication Date 
2010
Excerpt: 
Memes -- Chapter 12: Obstacles to Creativity -- The Nature of the Problem -- Poor Green Light/Red Light
Available: Copies:
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