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1. 
Cover image for Positioning theory and strategic communication : a new approach to public relations research and practice
Positioning theory and strategic communication : a new approach to public relations research and practice
by 
James, Melanie, author.
EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=798115&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
Positioning theory and strategic communication : a new approach to public relations research and
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2. 
Cover image for Pathways to public relations : histories of practice and profession
Pathways to public relations : histories of practice and profession
by 
St. John, Burton, 1957-
Format: 
Books
Publication Date 
2014
Excerpt: 
Pathways to public relations : histories of practice and profession / St. John, Burton, 1957-
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