Positioning theory and strategic communication : a new approach to public relations research and

Routledge new directions in public relations and communication research

Routledge new directions in public relations & communication research.

Strategic planning for public relations / Smith, Ronald D., 1948- author.

Public relations.

Public relations campaigns : an integrated approach / Luttrell, Regina, 1975- author.

Understanding public relations : theory, culture and society / Edwards, Lee (Lee M. S.), author.

Strategic planning for public relations / Smith, Ronald D., 1948- author.

Exploring public relations : global strategic communication / Tench, Ralph, author.

Public relations writing : the essentials of style and format / Thomas H. Bivins, University of

Handbook of public relations / Skinner, J. C. (J. Chris)

Strategic public relations : an audience-focused approach / Diggs-Brown, Barbara.