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1. 
Cover image for Principles of strategic communication
by 
Holtzhausen, Derina Rhoda, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
communication in action, suggested further reading, and practice test questions. Instructors will find an
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2. 
Cover image for Exploring public relations
by 
Tench, Ralph, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
edition, the book is essential reading on courses in PR at undergraduate and postgraduate level. It
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3. 
Cover image for PR today : the authoritative guide to public relations
by 
Morris, Trevor.
Format: 
Books
Publication Date 
2012
Excerpt: 
social responsibility -- Chapter 11: PR and ethics -- Chapter 12: PR and the future -- Further Reading
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4. 
Cover image for Public relations writing : form and style
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Exercise -- Appendix A: Readability formulas -- Flesch's reading ease and human interest formulas
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5. 
Cover image for Planning and managing public relations campaigns : a strategic approach
by 
Gregory, Anne, 1953-
Format: 
Books
Publication Date 
2010
Excerpt: 
Illustrated with examples and case studies, this book is vital reading for students, practitioners
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6. 
Cover image for Getting attention : leading-edge lessons for publicity and marketing
by 
Kohl, Susan, 1959-
Format: 
Books
Publication Date 
2000
Excerpt: 
Getting attention : leading-edge lessons for publicity and marketing / Kohl, Susan, 1959-
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