Strategic planning for public relations / Smith, Ronald D., 1948- author.

and Societal Issues -- 6. Research -- 7. Strategic Communication Planning -- 8. Stakeholders -- 9

Strategic planning for public relations / Smith, Ronald D., 1948- author.

public relations planning and management -- Public relations programme research and evaluation

-- Chapter 3. Planning and research -- Chapter 4. Choosign the right message and medium -- Chapter 5. Media

relations -- Internal communication -- Planning a public relations programme -- Print and electronic media

Professionalism -- Public Relations Departments and Firms -- pt. 2. Process: Research -- Program Planning

-- Researching the Topic -- Casual Research -- Secondary Research -- Primary Research -- Media Directories

-- Two basic types of research -- Planning for research -- Categories of research for the PR writer

Planning and managing public relations campaigns : a strategic approach / Gregory, Anne, 1953-

Strategic planning for public relations / Smith, Ronald D., 1948-

-- Planning : background research -- Planning : primary research -- Planning : goals and objectives, messages