-based and social media. As a leader in teaching public relations strategy, this text is ideal for students

social media -- Public relations and democracy -- Community and society: corporate social responsibility

-- Chapter 3. Planning and research -- Chapter 4. Choosign the right message and medium -- Chapter 5. Media

-- Working with the media -- Developing a media toolkit -- Social media -- Effective listening -- Effective

. Tactics: The Internet and Social Media -- Preparing Materials for Mass Media -- Radio and Television

Becoming a public relations writer : a writing workbook for emerging and established media / Smith

-- Public opinion -- Management -- Ethics -- The law -- Research -- Media relations/print & broadcast

and converged traditional media -- Social media -- Writing for social media -- Uses of social media

communication -- Public relations research and evaluation -- Audiences, stakeholders, publics -- Corporate image

's Origins and Evolution. 3. PR's Future -- pt. 2. Research For PR. 4. Research for Backgrounding and