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1. 
Cover image for Promotion : advertising, publicity, personal selling, sales promotion
by 
Stanley, Richard E.
Format: 
Books
Publication Date 
1982
Excerpt: 
Promotion : advertising, publicity, personal selling, sales promotion / Stanley, Richard E.
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2. 
Cover image for What's keeping your customers up at night? : close more deals by selling to your client's pain
by 
Cody, Steven.
Format: 
Books
Publication Date 
2003
Excerpt: 
What's keeping your customers up at night? : close more deals by selling to your client's pain /
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3. 
Cover image for Pathways to public relations : histories of practice and profession
by 
St. John, Burton, 1957-
Format: 
Books
Publication Date 
2014
Excerpt: 
relations: P R News and the selling of a field / Burton St. John -- 21.Defining public in public relations
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4. 
Cover image for Handbook of public relations
by 
Skinner, J. C. (J. Chris)
Format: 
Books
Publication Date 
2013
Excerpt: 
advertising -- Public relations and selling -- Public relations and research -- The practice of public
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5. 
Cover image for The public relations writer's handbook : the digital age
by 
Aronson, Merry.
Format: 
Books
Publication Date 
2007
Excerpt: 
communication and official statements : preparing for a crisis -- 14. Program writing : selling your concept to
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6. 
Cover image for Deconstructing public relations : public relations criticism
by 
Mickey, Thomas J.
Format: 
Books
Publication Date 
2003
Excerpt: 
of Woman -- 5. Selling the Internet -- 6. Garden According to Martha Stewart -- 7. A Community
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