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1. 
Cover image for The handbook of strategic public relations and integrated communications
The handbook of strategic public relations and integrated communications
by 
Caywood, Clarke L., 1947-
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Storytelling: All stories are true / Emma Caywood -- Branded content strategy: Meaningful stakeholder
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2. 
Cover image for Public relations, society & culture : theoretical and empirical explorations
Public relations, society & culture : theoretical and empirical explorations
by 
Edwards, Lee, 1932-
Format: 
Books
Publication Date 
2011
Excerpt: 
City / Caroline E.M. Hodges -- Public relations and storytelling / Paul Elmer -- Public relations and
Available: Copies:
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