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Print
by 
Brown, Rob, 1962 December 17-
Format: 
Books
Publication Date 
2009
Excerpt: 
Public relations and the social web : how to use social media and Web 2.0 in communications / Brown
Available: Copies:
2. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
by 
Scott, David Meerman, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
marketing and PR -- Reaching your buyers directly -- II. Web-based communications to reach buyers directly
Available: Copies:
3. 
Cover image for Exploring public relations
by 
Tench, Ralph, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
to illustrate the discussions in the text. There is new coverage of the impact of Web 2.0
Available: Copies:
4. 
Cover image for Public relations writing : the essentials of style and format / Thomas H. Bivins, University of Oregon.
by 
Bivins, Thomas H.
Format: 
Books
Publication Date 
2014
Excerpt: 
relations and placement -- Chapter 6. Writing for web and social media. -- Chapter 7. News releases and
Available: Copies:
5. 
Cover image for Becoming a public relations writer : a writing workbook for emerging and established media
by 
Smith, Ronald D., 1948-
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Concise Web Writing -- Scannable Web Writing -- Objective Web Writing -- Interactive Website -- Website
Available: Copies:
6. 
Cover image for Public relations : a managerial perspective
by 
Moss, Danny, 1954-
Format: 
Books
Publication Date 
2011
Excerpt: 
: Public Relations and the Internet - The Impact of the Social Web / Rob Brown -- 15.Strategic Issues
Available: Copies:
7. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Grammar girl podcast -- 7. The new rules of news releases -- News releases in a web world -- The new rules
Available: Copies:
8. 
Cover image for Public relations writing : form and style
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2011
Excerpt: 
magazines -- Copywriting for web pages -- Copywriting for direct response and direct advertising
Available: Copies:
9. 
Cover image for Putting the public back in public relations : how social media is reinventing the aging business of PR
by 
Solis, Brian.
Format: 
Books
Publication Date 
2010 2009
Excerpt: 
World Wide Web.
Available: Copies:
10. 
Cover image for Becoming a public relations writer : a writing process workbook for the profession
by 
Smith, Ronald D., 1948-
Format: 
Books
Publication Date 
2008
Excerpt: 
media -- Organizational features -- Advocacy and opinion -- Fliers, brochures and web sites
Available: Copies:
11. 
Cover image for The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly
by 
Scott, David Meerman.
Format: 
Books
Publication Date 
2007
Excerpt: 
-- Reaching your buyers directly -- Web-based communications to reach buyers directly -- Blogs : tapping
Available: Copies:
12. 
Cover image for Public relations disasters : talespin--inside stories and lessons learnt
by 
McCusker, Gerry, 1962-
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
-- World Wide Web 2 -- Room for improvement -- XXXX Factor -- Youth marketing -- Knickers in a twist
Available: Copies:
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