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1. 
Cover image for Principles of strategic communication
by 
Holtzhausen, Derina Rhoda, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
communication in action, suggested further reading, and practice test questions. Instructors will find an
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2. 
Cover image for Digital PR
by 
Whatmough, Danny, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
practitioners need to ask, whether working in-house or in an agency, and will be equally relevant for those
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by 
Cutlip, Scott M.
Format: 
Books
Publication Date 
2006
Excerpt: 
acceptable subject of academic study. This updated ninth edition continues the trend of excellence and will
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5. 
Cover image for Gaining influence in public relations : the role of resistance in practice
by 
Berger, Bruce K.
Format: 
Books
Publication Date 
2006
Excerpt: 
relations -- The power of political will and intelligence -- Breaking out of the "Iron cage" of practice
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6. 
Cover image for The marketer's guide to public relations in the 21st century
by 
Harris, Thomas L., 1931-
Format: 
Books
Publication Date 
2006
Excerpt: 
latest methods for measuring MPR effectiveness required by today's marketers. This book will become an
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7. 
Cover image for Corporate communications : a 21st century primer
by 
Fernandez, Joseph, 1968-
Format: 
Books
Publication Date 
2004
Excerpt: 
communication theory and illustrated through numerous examples and case studies, this primer will serve as a
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8. 
Cover image for Winning PR in the wired world : powerful communications strategies for the noisy digital space
by 
Middleberg, Don.
Format: 
Books
Publication Date 
2001
Excerpt: 
communications today." "Readers will gain insight into the benefits of combining online and offline tactics and
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