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2. 
Cover image for Contemporary advertising
Contemporary advertising
by 
Arens, William F.
A related resource is available on the Internet.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
mix -- Relationship building: direct marketing, personal selling, and sales promotion -- Relationship
Available: Copies:
3. 
Cover image for Attention! : how to interrupt, yell, whisper, and touch consumers
Attention! : how to interrupt, yell, whisper, and touch consumers
by 
Sacharin, Ken.
Table of contents http://catdir.loc.gov/catdir/toc/onix06/2001267190.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/2001267190.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001267190.html
Format: 
Books
Publication Date 
2001
Excerpt: 
. 14. Building a Networked Communications Plan -- pt. III. Attention Mechanics: How to Get Started. 15
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4. 
Cover image for Cutting edge advertising : how to create the world's best print for brands in the 21st century
Cutting edge advertising : how to create the world's best print for brands in the 21st century
by 
Aitchison, Jim.
Format: 
Books
Publication Date 
1999
Excerpt: 
how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy
Available: Copies:
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