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1. 
Cover image for Contemporary advertising
Contemporary advertising
by 
Arens, William F.
A related resource is available on the Internet.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
The McGraw-Hill/Irwin series in marketing
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2. 
Cover image for Campaign strategies and message design : a practitioner's guide from start to finish
Campaign strategies and message design : a practitioner's guide from start to finish
by 
Moffitt, Mary Anne, 1944-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018456690&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
1999
Excerpt: 
-- Research Strategies / Research Planning -- Sampling -- The Research Process -- Data Analysis and Statistics
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