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1. 
Cover image for Advertising : concept and copy
Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2006
Excerpt: 
, before and after, and other dualities -- Reversal -- Metaphor -- Verbal metaphor -- Postmodern
Available: Copies:
2. 
Cover image for Campaign strategies and message design : a practitioner's guide from start to finish
Campaign strategies and message design : a practitioner's guide from start to finish
by 
Moffitt, Mary Anne, 1944-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018456690&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
1999
Excerpt: 
The Campaign Professional -- Campaign as Guiding Metaphor -- Elements of a Campaign's Structure
Available: Copies:
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