by
Arens, William F.
Format:
Electronic Resources
Publication Date
2002
Excerpt:
advertising planning -- Marketing and advertising planning: top-down, bottom-up, and IMC -- Planning media
by
Moffitt, Mary Anne, 1944-
Format:
Books
Publication Date
1999
Excerpt:
-- Research Strategies / Research Planning -- Sampling -- The Research Process -- Data Analysis and Statistics
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