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1. 
Cover image for Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2006
Excerpt: 
Creating an advertising strategy -- Researching your client's product -- Understanding consumer
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2. 
Cover image for Advertising by design : creating visual communications with graphic impact
by 
Landa, Robin.
Format: 
Books
Publication Date 
2004
Excerpt: 
A brief history of advertising -- The biz : structure, strategy, and the creative brief -- Thinking
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4. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
segmentation and the marketing mix: determinants of advertising strategy -- Research: gathering information for
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