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1. 
Cover image for Qualitative research & evaluation methods : integrating theory and practice
Qualitative research & evaluation methods : integrating theory and practice
by 
Patton, Michael Quinn author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Single-Significant-Case Sampling as a Design Strategy -- Module 32 Comparison-Focused Sampling Options
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2. 
Cover image for Qualitative research methods in public relations and marketing communications
Qualitative research methods in public relations and marketing communications
by 
Daymon, Christine.
Format: 
Books
Publication Date 
2011
Excerpt: 
types of research -- Case studies -- Grounded theory -- Ethnography -- Discourse and critical discourse
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