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The end of advertising as we know it

Zyman, Sergio.

Table of contents http://catdir.loc.gov/catdir/toc/wiley031/2002512916.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010033757&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010033757&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728807
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2002512916.html

Format:

Books

Publication Date

2002

Excerpt:

The former chief marketing officer at Coca-Cola laments the demise of advertising--an art killed by

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Problem solved : a primer in design and communication

Johnson, Michael, 1964-

Format:

Books

Publication Date

2002

Excerpt:

Art publicitaire.

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Contemporary advertising

Arens, William F.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

commercials -- Creative strategy and the creative process -- Creative execution: art and copy -- Producing ads

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Advertising today

Berger, Warren.

Format:

Books

Publication Date

2001

Excerpt:

Art and industry.

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No-copy advertising

Dzamic, Lazar.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009731226&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009731226&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2001

Excerpt:

Commercial art.

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Cutting edge advertising : how to create the world's best print for brands in the 21st century

Aitchison, Jim.

Format:

Books

Publication Date

1999

Excerpt:

Art publicitaire.

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