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1. 
Cover image for Integrated advertising, promotion, and marketing communications
Integrated advertising, promotion, and marketing communications
Integrated advertising, promotion, and marketing communications
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2007
Excerpt: 
customer relationship management -- Public relations, sponsorship programs, and regulations -- Internet
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2. 
Cover image for Contemporary advertising
Contemporary advertising
by 
Arens, William F.
A related resource is available on the Internet.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
building: public relations, sponsorship, and corporate advertising -- Creating advertisements and
Available: Copies:
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