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1. 
Cover image for Guerrilla advertising : unconventional brand communication
by 
Lucas, Gavin, 1975-
Format: 
Books
Publication Date 
2006
Excerpt: 
that are being used by big-name brands, non-profit organizations and individuals to promote themselves
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2. 
Cover image for Positioning : the battle for your mind
by 
Ries, Al.
Format: 
Books
Publication Date 
2001
Excerpt: 
Follower -- Repositioning the Competition -- The Power of the Name -- The No-Name Trap -- The Free
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