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1. 
Cover image for Contemporary advertising
Contemporary advertising
by 
Arens, William F.
A related resource is available on the Internet.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
segmentation and the marketing mix: determinants of advertising strategy -- Research: gathering information for
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2. 
Cover image for Advertising to children : concepts and controversies
Advertising to children : concepts and controversies
by 
Macklin, M. Carole.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-d.html
Format: 
Books
Publication Date 
1999
Excerpt: 
advertising impacts the children themselves." "Advertising to Children presents research designed to stimulate
Available: Copies:
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