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1. 
Cover image for Integrated advertising, promotion, and marketing communications
Integrated advertising, promotion, and marketing communications
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2007
Excerpt: 
media selection -- Trade promotions -- Consumer promotions -- Personal selling, database marketing, and
Available: Copies:
2. 
Cover image for Contemporary advertising
Contemporary advertising
by 
Arens, William F.
A related resource is available on the Internet.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
mix -- Relationship building: direct marketing, personal selling, and sales promotion -- Relationship
Available: Copies:
3. 
Cover image for Advertising to children : concepts and controversies
Advertising to children : concepts and controversies
by 
Macklin, M. Carole.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-d.html
Format: 
Books
Publication Date 
1999
Excerpt: 
look at adolescent girls and boys / Selling food to children : is fun part of a balanced breakfast
Available: Copies:
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