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Advertising : concept and copy

Felton, George, 1947-

Format:

Books

Publication Date

2006

Excerpt:

: writing well -- Television -- Radio -- Other media and genres -- How to be creative -- How to write a

Available: Copies:

Contemporary advertising

Arens, William F.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

electronic media: television and radio -- Using digital interactive media and direct mail -- Using out

Available: Copies:

Advertising today

Berger, Warren.

Format:

Books

Publication Date

2001

Excerpt:

. Included are more than 400 advertisements originally seen in a wide range of media - print, television

Available: Copies:

Advertising to children : concepts and controversies

Macklin, M. Carole.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-d.html

Format:

Books

Publication Date

1999

Excerpt:

Television advertising and children -- United States.

Available: Copies:

Contemporary advertising

Bovée, Courtland L.

Format:

Books

Publication Date

1992

Excerpt:

Contains information on: Coca Cola ; Apple computers ; Radio and television commercials

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