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000IIE
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1. 
Cover image for Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Headlines and visuals : thinking in words and pictures -- Body copy I : establishing voice -- Body copy II
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2. 
Cover image for Advertising to children : concepts and controversies
by 
Macklin, M. Carole.
Format: 
Books
Publication Date 
1999
Excerpt: 
, and what issues are at the forefront of societal and public-policy thinking."--Jacket.
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3. 
Cover image for Under the radar : talking to today's cynical consumer
by 
Bond, Jonathan, 1957-
Format: 
Books
Publication Date 
1998
Excerpt: 
ways of structuring an agency in order to simulate "under-the-radar" thinking.
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