Title:
Effective personal communication skills for public relations
Author:
Green, Andy, 1958-
ISBN:
9780749444075
9781429430456
9780749449988
9781280728518
9786610728510
Personal Author:
Publication Information:
London ; Philadelphia : Kogan Page, 2006.
Physical Description:
1 online resource (xvii, 219 pages) : illustrations.
Series:
PR in practice series
PR in practice series.
General Note:
"CIPR Chartered Institue of Public Relations."
Contents:
Your inner brand : who you are -- Your communications quotient : your thinking resources -- You and your interpersonal skills -- Creating messages, memes, and 'spinning' -- The message is the medium : making your communications brand-friendly -- Triggering your message to achieve change -- Adapting your message to your networks : word-of-mouth and word-of-click, your viral friends -- Your networks -- Managing your networking -- The power of context : managing the environment for your communications -- Bringing it all together.
Abstract:
Make ideas contagious through every channel of communication. Viral marketing -- word-of-mouth marketing that spreads rapidly -- is now mainstream, but some of its concepts are still catching on in the realm of public relations. Drawing partly on the theories of evolutionary biologist Richard Dawkins, who used the phrase ''meme'' to describe a self-replicating unit of cultural information, Andy Green shows how contagious ideas --or memes -- can spread through PR communications like a virus. This stimulating, original book shows how to harness the power of communication to send out a message no.
Added Corporate Author:
Electronic Access:
Books24x7 http://www.books24x7.com/marc.asp?bookid=12542EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=174415
MyiLibrary http://www.myilibrary.com?id=72851
MyiLibrary, Table of contents http://www.myilibrary.com?id=72851&ref=toc
Table of contents http://catdir.loc.gov/catdir/toc/ecip0610/2006008147.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2006008147-d.html