Creating the marketing experience : new strategies for building relationships with your target

Customer equity : building and managing relationships as valuable assets / Blattberg, Robert C

psychology of selling : why people buy -- Communication for relationship building : it's not all talk

The nature of relationship marketing and customer relationship management -- Building relationships

Customer Relationship Management (CRM) -- Building relationships -- Service issues in RM and CRM -- The

. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network

relationships : basic building blocks of IDIC and trust -- Identifying customers -- Differentiating customers

relationships, then, no matter your enterprise, building good relationships is your business. UnMarketing

Preface -- The nature of RM and CRM -- Building customer relationships -- Service issues in RM and

term you had better start converting the value of yours into hard currency - fast." "Building on the

best lead -- Lead generation ROI depends on data quality -- The value proposition -- Building the lead

Relationships -- Technology for Relationship Marketing -- Customizing for the Masses -- Building a Chain of