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Relationship marketing and customer relationship management

Roberts-Lombard, Mornay, editor.

Format:

Books

Publication Date

2018

Excerpt:

-to-one marketing and mass customisation -- Business-to-business marketing -- Stakeholders in relationship marketing

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Relationship marketing and customer relationship management

Brink, A. (Annekie)

Format:

Books

Publication Date

2014

Excerpt:

markets of CRM -- Internal marketing -- One-to-one marketing and mass customisation -- Business-to-business

Available: Copies:

Relationship marketing and customer relationship management

Brink, A. (Annekie)

Klappentext
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017996959&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

marketing (B2B) -- Stakeholders in relationship marketing -- Planning a CRM strategy -- Implementing CRM in

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Converting customer value : from retention to profit

Murphy, John A., 1948-

Table of contents http://www.loc.gov/catdir/toc/ecip0515/2005020017.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0622/2005020017-d.html

Format:

Books

Publication Date

2006

Excerpt:

Business planning.

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Relationship marketing : new strategies, techniques, and technologies to win the customers you want and keep them forever

Gordon, Ian, 1952 June 19-

Table of contents http://lcweb.loc.gov/catdir/toc/98-134752.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/98134752.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/98134752.html

Format:

Books

Publication Date

1998

Excerpt:

Relationship Marketing -- Customer Bonding -- Consumer Versus Business Relationships -- Planning for Better

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