IIE Logo

IIE
Switch to list view
Switch to thumbnail view
Select an Action
2 Results Found Subscribe to search results
00IIE
Print
1. 
Cover image for Good works! : marketing and corporate initiatives that build a better world-- and the bottom line
Good works! : marketing and corporate initiatives that build a better world-- and the bottom line
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2012
Excerpt: 
business goals. Makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for
Available: Copies:
2. 
Cover image for ProfitBrand : how to increase the profitability, accountability & sustainability of brands
ProfitBrand : how to increase the profitability, accountability & sustainability of brands
by 
Wreden, Nick.
ebrary http://site.ebrary.com/id/10096170
Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
customer value ; Conclusion -- 8 FusionBrand principles for brand communications Communication goals
Available: Copies:
Limit Search Results
Access Level
Author
Format
Item Category 1
Material Type
Language
Library
Shelf Location
Publication Date
Subject
Item Available
Advanced Search Location