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1. 
Cover image for Converting customer value : from retention to profit
Converting customer value : from retention to profit
by 
Murphy, John A., 1948-
Table of contents http://www.loc.gov/catdir/toc/ecip0515/2005020017.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0622/2005020017-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Employee involvement -- Training and development -- Measurement -- Continuous improvement -- Communication
Available: Copies:
2. 
Cover image for Lead generation for the complex sale : boost the quality and quantity of leads to increase your ROI
Lead generation for the complex sale : boost the quality and quantity of leads to increase your ROI
by 
Carroll, Brian J. (Brian James), 1970-
Table of contents http://www.loc.gov/catdir/toc/ecip0516/2005020712.html
Format: 
Books
Publication Date 
2006
Excerpt: 
generation -- Working with your leads -- ROI measurement and metrics -- Lead nurturing.
Available: Copies:
3. 
Cover image for Aftermarketing : how to keep customers for life through relationship marketing
Aftermarketing : how to keep customers for life through relationship marketing
by 
Vavra, Terry G.
Format: 
Books
Publication Date 
1995
Excerpt: 
Communications -- Ch. 6. Establishing a Formal Dialogue: Satisfaction Measurement -- Appendix 6: Who's Satisfying
Available: Copies:
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