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1. 
Cover image for Converting customer value : from retention to profit
Converting customer value : from retention to profit
Converting customer value : from retention to profit
by 
Murphy, John A., 1948-
Table of contents http://www.loc.gov/catdir/toc/ecip0515/2005020017.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0622/2005020017-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Converting customer value : from retention to profit / Murphy, John A., 1948-
Available: Copies:
2. 
Cover image for Relationship marketing : theory and practice
Relationship marketing : theory and practice
Relationship marketing : theory and practice
by 
Buttle, Francis.
Format: 
Books
Publication Date 
1996
Excerpt: 
/ John A. Murphy -- 7. Corporate banking / Charles Schell -- 8. Credit cards / Steve Worthington -- 9
Available: Copies:
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