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Balanced brand : how to balance the stakeholder forces that can make or break your business

Balanced brand : how to balance the stakeholder forces that can make or break your business

by

Foley, John, 1955-

Format:

Books

Publication Date

2006

Excerpt:

Brand name products.

Available: Copies:

2.

Cover image for The lovemarks effect : winning in the consumer revolution

The lovemarks effect : winning in the consumer revolution

The lovemarks effect : winning in the consumer revolution

by

Roberts, Kevin, 1949-

Format:

Books

Publication Date

2006

Excerpt:

Advertising -- Brand name products.

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3.

Cover image for ProfitBrand : how to increase the profitability, accountability & sustainability of brands

ProfitBrand : how to increase the profitability, accountability & sustainability of brands

by

Wreden, Nick.

ebrary http://site.ebrary.com/id/10096170
Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html

Format:

Books

Publication Date

2005

Excerpt:

Brand name products -- Management.

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