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Cover image for Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm

Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm

by

Gummesson, Evert, 1936-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009887176&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009887176&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=879338&custom_att_2=simple_viewer

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Books

Publication Date

2002

Excerpt:

, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing

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2.

Cover image for From mind to market : reinventing the retail supply chain

From mind to market : reinventing the retail supply chain

by

Blackwell, Roger D.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/97025822-b.html
Publisher description http://catdir.loc.gov/catdir/description/hc041/97025822.html

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Books

Publication Date

1997

Excerpt:

Relationship marketing.

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