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1. 
Cover image for ABC's of relationship selling through service
by 
Futrell, Charles, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
-- Prospecting -- the lifeblood of selling -- Planning the sales call is a must! -- Carefully select which sales
Available: Copies:
by 
Roberts-Lombard, Mornay, editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
-- Planning and organising a CRM strategy -- Implementing customer relationship management in an organisation
Available: Copies:
3. 
Cover image for Relationship marketing and customer relationship management
by 
Brink, A. (Annekie)
Format: 
Books
Publication Date 
2014
Excerpt: 
-to-business (B2B) marketing -- Stakeholders in Relationship Marketing -- The management of CRM -- Planning a CRM
Available: Copies:
4. 
Cover image for Relationship marketing and customer relationship management
by 
Brink, A. (Annekie)
Format: 
Books
Publication Date 
2008
Excerpt: 
-to-business marketing (B2B) -- Stakeholders in relationship marketing -- Planning a CRM strategy -- Implementing CRM in
Available: Copies:
5. 
Cover image for Converting customer value : from retention to profit
by 
Murphy, John A., 1948-
Format: 
Books
Publication Date 
2006
Excerpt: 
Business planning.
Available: Copies:
6. 
Cover image for ProfitBrand : how to increase the profitability, accountability & sustainability of brands
by 
Wreden, Nick.
Format: 
Books
Publication Date 
2005
Excerpt: 
Winning strategies to increase customer profitability Customer planning: minimize brand spending, maximize
Available: Copies:
7. 
Cover image for Relationship marketing : new strategies, techniques, and technologies to win the customers you want and keep them forever
by 
Gordon, Ian, 1952 June 19-
Format: 
Books
Publication Date 
1998
Excerpt: 
Relationship Marketing -- Customer Bonding -- Consumer Versus Business Relationships -- Planning for Better
Available: Copies:
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