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000IIE
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1. 
Cover image for Converting customer value : from retention to profit
by 
Murphy, John A., 1948-
Format: 
Books
Publication Date 
2006
Excerpt: 
Converting customer value : from retention to profit / Murphy, John A., 1948-
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3. 
Cover image for Relationship marketing : theory and practice
by 
Buttle, Francis.
Format: 
Books
Publication Date 
1996
Excerpt: 
/ Paul Michell -- 13. Relationship marketing within the not-for-profit sector / Tony Conway -- 14. Where
Available: Copies:
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