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1. 
Cover image for The lovemarks effect : winning in the consumer revolution
by 
Roberts, Kevin, 1949-
Format: 
Books
Publication Date 
2006
Excerpt: 
Worldwide of ideas company Saatchi & Saatchi said that brands were running out of juice. In Lovemarks: the
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2. 
Cover image for ProfitBrand : how to increase the profitability, accountability & sustainability of brands
by 
Wreden, Nick.
Format: 
Books
Publication Date 
2005
Excerpt: 
calculate customer equity Customer equity: running the numbers ; Customer equity obstacles: difficulties of
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