Search Results for Strategy.

Strategic market relationships : from strategy to implementation

Donaldson, Bill, 1948-

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Books

Publication Date

2002

Excerpt:

Strategic market relationships : from strategy to implementation / Donaldson, Bill, 1948-

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Cover image for Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm

Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm

Gummesson, Evert, 1936-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009887176&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009887176&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=879338&custom_att_2=simple_viewer

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Books

Publication Date

2002

Excerpt:

Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion

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Relationship marketing and customer relationship management

Roberts-Lombard, Mornay, editor.

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Books

Publication Date

2018

Excerpt:

-- Planning and organising a CRM strategy -- Implementing customer relationship management in an organisation

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Relationship marketing and customer relationship management

Brink, A. (Annekie)

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Books

Publication Date

2014

Excerpt:

strategy -- Implementing CRM in an organisation -- Technologies and metrics in CRM.

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Relationship marketing and customer relationship management

Brink, A. (Annekie)

Klappentext
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017996959&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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Books

Publication Date

2008

Excerpt:

-to-business marketing (B2B) -- Stakeholders in relationship marketing -- Planning a CRM strategy -- Implementing CRM in

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Relationship marketing : exploring relationship strategies in marketing

Egan, John, 1952-

Format:

Books

Publication Date

2004

Excerpt:

relationships in marketing and how these influence modern marketing strategy and practice. Based principally on

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Relationship marketing : new strategies, techniques, and technologies to win the customers you want and keep them forever

Gordon, Ian, 1952 June 19-

Table of contents http://lcweb.loc.gov/catdir/toc/98-134752.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/98134752.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/98134752.html

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Books

Publication Date

1998

Excerpt:

Marketing is Dead -- Long Live Marketing -- Relationships as Strategy -- Making the Case of

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