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UnMarketing : stop marketing. Start engaging

Stratten, Scott.

Cover image http://catalogimages.wiley.com/images/db/jimages/9781118176283.jpg

Format:

Books

Publication Date

2012

Excerpt:

Hierachy of buying -- A word on experts -- Trust gap -- Restaurant that didn't get it -- Cold

Available: Copies:

UnMarketing : stop marketing. Start engaging

Stratten, Scott.

Cover image http://catalogimages.wiley.com/images/db/jimages/9781118176283.jpg

Format:

Books

Publication Date

2012

Excerpt:

Hierachy of buying -- A word on experts -- Trust gap -- Restaurant that didn't get it -- Cold

Available: Copies:

Managing customer relationships : a strategic framework

Peppers, Don.

Format:

Books

Publication Date

2011

Excerpt:

relationships : basic building blocks of IDIC and trust -- Identifying customers -- Differentiating customers

Available: Copies:

The new relationship marketing : how to build a large, loyal, profitable network using the social Web

Smith, Mari, 1966-

Format:

Books

Publication Date

2011

Excerpt:

. People have always done business with people they know, like, and trust. That's the essence of

Available: Copies:

Unmarketing : stop marketing. Start engaging.

Stratten, Scott.

Format:

Books

Publication Date

2010

Excerpt:

Hierarchy of Buying -- Word on Experts -- Trust Gap -- Restaurant That Didn't Get It -- Cold

Available: Copies:

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