Search Results for Value.

Converting customer value : from retention to profit

Murphy, John A., 1948-

Table of contents http://www.loc.gov/catdir/toc/ecip0515/2005020017.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0622/2005020017-d.html

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Books

Publication Date

2006

Excerpt:

Converting customer value : from retention to profit / Murphy, John A., 1948-

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Relationship marketing and customer relationship management

Roberts-Lombard, Mornay, editor.

Format:

Books

Publication Date

2024

Excerpt:

evidence--The value of CRM capabilities--The customer journey in RM and CRM

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Managing customer relationships : a strategic framework

Peppers, Don.

Format:

Books

Publication Date

2011

Excerpt:

with each customer and how to make everyday managerial decisions that increase the value of a company

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Lead generation for the complex sale : boost the quality and quantity of leads to increase your ROI

Carroll, Brian J. (Brian James), 1970-

Table of contents http://www.loc.gov/catdir/toc/ecip0516/2005020712.html

Format:

Books

Publication Date

2006

Excerpt:

best lead -- Lead generation ROI depends on data quality -- The value proposition -- Building the lead

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ProfitBrand : how to increase the profitability, accountability & sustainability of brands

Wreden, Nick.

ebrary http://site.ebrary.com/id/10096170
Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html

Format:

Books

Publication Date

2005

Excerpt:

customer: learning customer value ; Satisfaction versus accountability: which metric for success ; Customer

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Relationship marketing : new strategies, techniques, and technologies to win the customers you want and keep them forever

Gordon, Ian, 1952 June 19-

Table of contents http://lcweb.loc.gov/catdir/toc/98-134752.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/98134752.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/98134752.html

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Books

Publication Date

1998

Excerpt:

by customer, by focusing on those who receive, and return, the best value." "Relationship Marketing

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Services marketing

Lovelock, Christopher H.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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Books

Publication Date

1996

Excerpt:

Palmas Resort -- Ch. 7. Creating and Delivering Services -- Ch. 8. Adding Value to Core Products with

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Aftermarketing : how to keep customers for life through relationship marketing

Vavra, Terry G.

Format:

Books

Publication Date

1995

Excerpt:

-Compiled Databases -- Ch. 3. The Value of a Customer Information File -- Ch. 4. Blueprinting Customer Contact

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