Title:
Risk issues and crisis management in public relations : a casebook of best practice
Author:
Regester, Michael.
ISBN:
9780749451073
Personal Author:
Edition:
4th ed.
Publication Information:
London ; Philadelphia : Kogan Page, 2008.
Physical Description:
xvii, 245 pages : illustrations ; 24 cm.
Series:
PR in practice series
PR in practice series.
General Note:
Revised edition of: Risk issues and crisis management, 2005.
Contents:
Risk Issues Management -- Outside-in thinking -- Issues management defined -- Planning an issues management programme -- an issues management model -- CSR: the new moral code for doing business -- An issue ignored is a crisis ensured -- Implementing an issues management programme -- Crisis Management -- So it hits the fan -- now what? -- Perception is the reality -- The media in crisis situations -- The legal perspective -- Planning for the unexpected -- Crisis communications management.
Abstract:
Packed with examples and case studies, this guide shows in a clear and practical way how issues and crises can be handled successfully and effectively with the minimum of damage.
Subject Term:
Electronic Access:
Table of contents KostenfreiInhaltsverzeichnis
View this book online, via DawsonERA, both on- and off-campus
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0837/2008006549-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017122966&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0835/2008006549-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0835/2008006549-d.html
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