Marketing research with SPSS / Carl McDaniel, Roger Gates.

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Title:

Marketing research with SPSS / Carl McDaniel, Roger Gates.

Author:

McDaniel, Carl, Jr., 1941-

ISBN:

9780470414361

Personal Author:

McDaniel, Carl, Jr., 1941-

Edition:

8th ed.

Publication Information:

[Hoboken, N.J.] : John Wiley, c2010.

Physical Description:

1 v. (various pagings). : ill. (chiefly col.) ; 26 cm.

Title Subject:

SPSS for Windows

Subject Term:

Marketing research.

Added Author:

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025442787	658.83 M134M 2010	1	Searching... Unknown

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Summary

Summary

'Marketing Research' presents its subject through the eyes of a manager using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods.

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