by
Percy, Larry.
Publisher description http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0827/2008038449.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0827/2008038449.html
Format:
Books
Publication Date
2009
Excerpt:
Strategic advertising management / Percy, Larry.
by
Percy, Larry.
Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0511/2005012353.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0725/2005012353-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/2005012353-d.html
Table of contents http://catdir.loc.gov/catdir/toc/ecip0511/2005012353.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0725/2005012353-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/2005012353-d.html
Format:
Books
Publication Date
2005
Excerpt:
Strategic advertising management / Percy, Larry.
by
Rossiter, John R.
Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm
Format:
Regular print
Publication Date
1997
Excerpt:
Advertising communications & promotion management / Rossiter, John R.
by
Mulder, D. (Dalmé)
Format:
Books
Publication Date
2025
Excerpt:
Advertising.
by
Hackley, Christopher E., author.
Format:
Books
Publication Date
2021
Excerpt:
Advertising & promotion / Hackley, Christopher E., author.
by
Van Heerden, Neels, 1957-
Format:
Books
Publication Date
2019
Excerpt:
Advertising.
by
Shimp, Terence A.
Format:
Books
Publication Date
2014
Excerpt:
Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.
by
Koekemoer, Ludi.
Format:
Books
Publication Date
2014
Excerpt:
Advertising and sales promotion / Koekemoer, Ludi.
by
O'Guinn, Thomas.
Format:
Books
Publication Date
2013
Excerpt:
Advertising -- Management.
by
Shimp, Terence A.
Format:
Books
Publication Date
2013
Excerpt:
Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.
by
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format:
Books
Publication Date
2010
Excerpt:
Advertising -- South Africa.
by
Shimp, Terence A.
Format:
Books
Publication Date
2010
Excerpt:
Integrated marketing communications in advertising and promotion / Shimp, Terence A.
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