9 Results Found
000000000IIE
by
Stevens, Margaux Anne.
Format:
Manuscript
Publication Date
2015
Excerpt:
programme against brand identity / Stevens, Margaux Anne.
2.
by
Hackley, Christopher E., author.
Format:
Books
Publication Date
2021
Excerpt:
Advertising -- Brand name products.
3.
by
Hackley, Christopher E., author.
Format:
Books
Publication Date
2015
Excerpt:
Advertising -- Brand name products.
4.
by
Shimp, Terence A.
Format:
Books
Publication Date
2014
Excerpt:
integrated marketing communications -- Enhancing brand equity and accountability -- Brand adoption, brand
5.
by
Shimp, Terence A.
Format:
Books
Publication Date
2013
Excerpt:
Integrated Marketing Communications -- 2 Enhancing Brand Equity and Accountability -- 3 Brand Adoption, Brand
6.
by
Shimp, Terence A.
Format:
Books
Publication Date
2010
Excerpt:
brand equity, influencing behavior, and being accountable -- Facilitating the success of new brands
7.
by
Hackley, Christopher E.
Format:
Books
Publication Date
2010
Excerpt:
Advertising -- Brand name products.
8.
by
Shimp, Terence A.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html
Format:
Books
Publication Date
2003
Excerpt:
Overview of integrated marketing communications -- The marketing communications process and brand
9.
by
Rossiter, John R.
Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm
Format:
Regular print
Publication Date
1997
Excerpt:
. Communication Objectives -- 6. Positioning -- 7. The Creative Idea -- 8. Creative Execution Tactics: Brand
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