2 Results Found
00IIE
1.
by
Hackley, Christopher E., author.
Format:
Books
Publication Date
2021
Excerpt:
strategic brand management process and communication planning -- IMC planning -- Limitations to IMC -- The
2.
by
Koekemoer, Ludi.
Format:
Books
Publication Date
2014
Excerpt:
communication planning and campaign tactics -- Chapter 3. Advertising -- Chapter 4. Advertising media and media