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1. 
Cover image for Advertising & promotion
Advertising & promotion
by 
Hackley, Christopher E., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
information processing theory in advertising -- Socio-cultural theory in advertising -- Levels of explanation
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2. 
Cover image for Business-to-business marketing : relationships, systems and communications
Business-to-business marketing : relationships, systems and communications
by 
Fill, Chris.
Format: 
Books
Publication Date 
2005
Excerpt: 
Business-to-business marketing : relationships, systems and communications / Fill, Chris.
Available: Copies:
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