9 Results Found
000000000IIE
1.
by
Hackley, Christopher E., author.
Format:
Books
Publication Date
2021
Excerpt:
strategy -- The creative brief -- Celebrities and advertising -- Campaign evaluation -- Media and audience
2.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2015
Excerpt:
-- Evaluation of media: television and radio -- Evaluation of media: magazines and newspapers -- Support media
3.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2012
Excerpt:
-- pt. Six Monitoring, Evaluation, and Control -- 18. Measuring the Effectiveness of the Promotional
4.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2009
Excerpt:
Chapter 11: Evaluation of Broadcast Media Chapter 12: Evaluation of Print Media Chapter 13: Support Media
5.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2007
Excerpt:
evaluation -- 10. Media planning and strategy -- 11. Evaluation of broadcast media -- 12. Evaluation of print
6.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2004
Excerpt:
: Implementation and Evaluation -- Ch. 10. Media Planning and Strategy -- Ch. 11. Evaluation of Broadcast Media
7.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2001
Excerpt:
the integrated marketing communications program -- Monitoring, evaluation, and control -- Special
8.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
1998
Excerpt:
, evaluation, and control -- pt. 7. Special topics and perspectives.
9.
by
Rossiter, John R.
Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm
Format:
Regular print
Publication Date
1997
Excerpt:
, and Ad Testing -- 20. Campaign Tracking and Evaluation -- Appendix. AC & P Plan.
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