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1. 
Cover image for Advertising & promotion
Advertising & promotion
by 
Hackley, Christopher E., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
of advertising research -- Uses of advertising research -- Research ethics.
Available: Copies:
2. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012
Excerpt: 
International Advertising -- Agency Selection -- Advertising Research -- Creative Decisions -- Media Selection
Available: Copies:
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