-- Direct marketing -- The internet: digital and social media -- Sales promotion -- Public relations

-- Regulation of Other Promotional Areas -- Sales Promotion -- Marketing on the Internet -- 21. Evaluating the

-- Internet advertising -- Other advertising media -- Sales promotion and the role of trade promotions

Chapter 14: Direct Marketing and Marketing on the Internet Chapter 15: Internet and WWW Chapter 16: Sales

media -- 13. Support media -- 14. Direct marketing -- 15. Internet and interactive media -- 16. Sales

Internet and Interactive Media -- Ch. 16. Sales Promotion -- Ch. 17. Public Relations, Publicity, and

management (KAM) ; Corporate reputaion/identity/image ; Internet strategies ; Sales promotion ; Video

to - your markets; extending your online reach with strategic "linking"; using the Internet to access