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Advertising & promotion

Hackley, Christopher E., author.

Format:

Books

Publication Date

2021

Excerpt:

of advertising research -- Uses of advertising research -- Research ethics.

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Advertising & promotion.

Hackley, Christopher E., author.

Format:

Books

Publication Date

2015

Excerpt:

marketing communications planning -- Advertising agencies : organising creative work -- Strategy and

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Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

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Self-promotion online : marketing your creative services using web sites, e-mail, and digital portfolios

Benun, Ilise, 1961-

Format:

Books

Publication Date

2001

Excerpt:

Self-promotion online : marketing your creative services using web sites, e-mail, and digital

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Advertising communications & promotion management

Rossiter, John R.

Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm

Format:

Regular print

Publication Date

1997

Excerpt:

McGraw-Hill series in marketing.

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